London, Ontario – CARFAX Canada proudly announces the launch of its new Service Suite, an all-in-one customer engagement solution designed to help Canadian dealerships and service shops maximize service revenue and drive sustained customer loyalty. By sending timely co-branded service reminders and data-driven insights, the Service Suite brings customers back for service, builds trust and empowers better-informed vehicle maintenance decisions.
Customers can lack detailed knowledge about vehicle maintenance or may not follow through on service recommendations, resulting in an erosion of loyalty and decrease in visits over time. The Service Suite helps to overcome these challenges by enhancing trust and encouraging repeat visits both before and after the warranty period. By staying on top of recommended maintenance, customers keep their vehicles in optimal condition, ensuring their safety on the road and protecting their asset.
The Service Suite has two complementary components; Car Care, an automated communication tool, and Service Insights; a customer-facing report that predicts upcoming maintenance.
The CARFAX Canada Service Suite features an automated email tool called Car Care that helps dealerships and service shops communicate effectively with their customers and encourage repeat visits. Ready-made service reminder emails from the trusted CARFAX Canada brand highlight the dealership or service centre’s own brand, keeping it top of mind as customers plan for their next service visit. These customized reminders, tailored to the owner's specific vehicle, keep customers engaged throughout their vehicle ownership period.
The tool allows users to access real-time performance metrics, respond to customer reviews and manage customer lists. Once set up with the store’s customer list, tailored communications are sent automatically, effortlessly driving engagement.
The Service Suite also includes customer-facing Service Insights reports that predict upcoming repair and maintenance needs using proprietary data analytics. These reports help dealerships and service shops clearly explain to their customers the required and recommended services throughout the vehicle lifecycle and the impact of deferring work.
Service Insights reports provide third-party validation from a trusted brand, increasing the likelihood of service recommendation approvals and boosting repair order values. Nearly 6/10 car owners are more likely to get additional work done if their shop suggests it using a CARFAX Canada Service Insights report.1
“CARFAX Canada is a very well-known company and is trusted by the car industry across the board,” says Nathan Stevenson, a service advisor at Erskine Service Center in Orangeville, Ontario. Stevenson, who has been using Service Insights reports for several months, shared that when providing service recommendations to customers, knowing that “the information has been backed up by CARFAX Canada really adds a lot of credibility.”
“Increasing service revenue starts with loyal, trusting customers. Our CARFAX Canada Service Suite makes it easy to engage with your customers in a meaningful way and super-charges your service recommendations with trusted CARFAX data,” says Shawn Vording, President of CARFAX Canada. “The Service Suite tools work in unison to create proactive, educated customers who plan for preventative maintenance and trust their service shop.”
To experience the benefits of the CARFAX Canada Service Suite, contact your CARFAX Canada representative to start a free trial today. Discover how easy it can be to maximize service revenue while building trust and loyalty with customers.
1CARFAX Canada Driving Insights Survey, 2024
