CARPROOF Launches Transparency and Safety Awareness Campaign for Albertans
CARPROOF Launches Transparency and Safety Awareness Campaign for Albertans
LONDON, ON, September 9, 2015 – CARPROOF’s latest research in Alberta highlights alarming issues about how used cars are transacted and maintained in the province. Approximately one in seven vehicles on the road in Alberta have been deemed unsafe by the manufacturer to drive and close to half of all used cars purchased by Albertans are bought without industry standard disclosures to make an informed buying decision.
London, Ontario-based CARPROOF was founded in 2000 with a simple, yet powerful mandate to work with innovative industry partners to take trust, transparency and confidence in the used vehicle experience to the next level. Over the last 15 years, CARPROOF has established itself as the industry-wide gold standard in Canadian used vehicle information. “It used to be an oxymoron to say transparency in the same sentence as used cars. The past decade has seen tremendous progress on this front but there is still much room for improvement. Looking ahead, we are excited to be part of a movement to inspire a new wave of innovation. The objective of this campaign is to dramatically increase open safety recall completion rates, while at the same time educate consumers on important information they should access the next time they buy a used car,” says Ed Woiteshek, President and CEO at CARPROOF.
CARPROOF’s latest research findings are summarized below:
- Unfixed Open Safety Recalls: Of the approximately 3 million vehicles on the road in Alberta, close to a half million have an unfixed open safety recall.
- Transparent Used Car Transactions: Of the approximately 450,000 used cars purchased annually by Albertans, over 200,000 transact without proper industry standard disclosure like previous accident history.
In an effort to create more awareness on this issue, CARPROOF is partnering with industry players to launch a consumer-focused transparency and safety awareness campaign in Alberta that will commence shortly. “The alarming number of vehicles on the road with open recalls is a public safety issue. It’s a problem, and at CARPROOF we’re doing everything possible to help solve it,” says Woiteshek. “We will be investing significant effort and money in supporting this cause through every channel possible. We’ve been testing ideas in Manitoba that are now ready to be launched in Alberta. Our innovative dealer partners have gone above and beyond to play a key role in the success of our ongoing campaign in Manitoba. We expect even more support in Alberta.”
In Manitoba, key influential dealer group partners have been Birchwood, Dilawri, Vickar and Gauthier, among others. In Alberta, we are proud to announce that automotive groups McManes, Wood, Kaizen, and Revolution have already committed their support of this initiative. Dealers interested in joining the movement can contact their CARPROOF representative for more information.
Woiteshek hints, “We will announce more dealer and industry partners in the weeks to come. Our lofty objective is to get a CARPROOF report into the hands of every Albertan vehicle owner over the next 12 months. We believe this will drive a step-function change in consumer awareness, increasing road safety and ultimately creating more confidence in the used car experience.”
About CARFAX Canada
CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. Formerly known as CARPROOF Corporation, CARFAX Canada is dedicated to transparency, and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies.
CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. Formerly known as CARPROOF Corporation, CARFAX Canada is dedicated to transparency, and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies.
For further information or to speak with a company representative, please contact: media@carfax.ca
Media mentions
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