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CARPROOF Announces True Trade – A New Trade-In Appraisal and Lead Generation Tool

CARPROOF Announces True Trade – A New Trade-In Appraisal and Lead Generation Tool

LONDON, ON, April 11, 2018 – CARPROOF Corporation has announced the launch of True Trade – a lead generation tool that allows dealers to leverage the CARPROOF brand to provide consumers with accurate trade-in values.

True Trade uses real transaction data and advanced analytics from CARPROOF – the most trusted name in Canadian automotive information. It is a digital tool that integrates seamlessly into dealership websites, allowing consumers to enter information about the vehicle they’re interested in trading in. The tool provides instant trade-in values that consumers can trust and dealers can use to profitably acquire inventory for retail or wholesale purposes.

Consumers spend a significant amount of time researching online before they visit a dealership, and they often come away with unrealistic expectations of their vehicle’s value. The number they expect is often based on how much similar vehicles are listed for online or the results from other appraisal tools, which may not be accurate. These customers are then disappointed with the offer they receive from a dealer.

“We know that trade-in valuation is one of the most contentious elements of selling a used vehicle,” says Shawn Vording, vice-president of automotive sales at CARPROOF. “Consumers want a fair value that comes from a trusted independent source, and dealers want to work with numbers that help them maximize trade-wins and profit. Backed by the most trusted brand in the business, True Trade will help to educate consumers about what their trade is really worth and why. The end result? More qualified leads, more trade-wins and higher sales.”

Dealers that are interested in trying True Trade should visit and provide their contact information. CARPROOF will reach out to them as the rollout continues.

CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of unique sources, its products enable used vehicle buyers and sellers to make informed decisions. CARPROOF is trusted to provide impartial and comprehensive information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies. Dedicated to transparency since its founding in 2000, the company has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit
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